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WIRED AND CRACKDOWN™ SWEEPSTAKES RULES

(Must be a U.S. Resident and 17 years of age or older to enter - NOT OFFERED IN NEW YORK OR FLORIDA)

WIRED and Crackdown™ Sweepstakes Official Rules. NO PURCHASE NECESSARY. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING. VOID IN NEW YORK, FLORIDA AND WHERE PROHIBITED BY LAW.

  1. The Sweepstakes: Unique Beverage Company ("Unique"), the maker of WIRED Energy Drink, is offering the "WIRED and Crackdownô Sweepstakes" and will award not less than four hundred and one (401) Grand Prizes and two thousand nine hundred and ninety nine (2,999) First Prizes via a random selection of eligible entries.

    This promotion begins on February 20, 2007 at 12:01 a.m. (U.S. Pacific Time) and ends on December 20, 2007 at 11:59 p.m. (U.S. Pacific Time) (the "Promotion Period") and is separated into three (3) distinct segments. The first segment is a daily drawing that lasts for twenty-nine (29) days (the "Unrelenting Giveaway"") beginning on February 20, 2007 at 12:01 a.m. (U.S. Pacific Time) and ending on March 20, 2007 at 11:59 p.m. (U.S. Pacific Time). The second segment is a drawing every-other day that lasts for sixty (60) days (the "Merciless Giveaway"") beginning on March 21, 2007 at 12:01 a.m. (U.S. Pacific Time) and ending on May 19, 2007 at 11:59 p.m. (U.S. Pacific Time). The third segment is a drawing every month that lasts for seven (7) months (the "Pounding Giveaway") beginning on May 20, 2007 at 12:01 a.m. (U.S. Pacific Time) and ending on December 20, 2007 at 11:59 p.m. (U.S. Pacific Time).

  2. To enter: To obtain one (1) entry, visit www.WiredCrackdown.com, click on the sweepstakes registration link and complete the on-line registration by providing the following information: First name, last name, e-mail address, date of birth and home telephone number including area code. Only on-line entrants who provide the required information will be entered into the prize drawings. Each participant may enter one (1) time per day during the Promotion Period.

  3. Prizes and Drawings: Four hundred and one (401) Grand Prizes will be awarded: Official, original and unopened Crackdown™ games for the Xbox 360™ console. Total approximate retail value of each Grand Prize: $59.99. Two thousand nine hundred and ninety nine (2,999) First Prizes will be awarded: Official WIRED and Crackdownô t-shirts. Total approximate retail value of each First Prize: $12.00. Total approximate retail value of all prizes to be awarded: $60,043.99. Exact values are determined by the location and number of winners. The odds of winning are determined by total number of eligible entries received within the designated promotional period. All prizes will be awarded. Limit of one prize per person, household, address and e-mail address. Non-winning entries will not carry over to subsequent drawings. In other words, after each drawing, if you are not selected as a winner, you must re-register and submit an entry for the next prize drawing.

    During the Unrelenting Giveaway, at least four (4) Grand Prize winners and twenty (20) First Prize winners will be selected from eligible entries received each and every day for twenty-nine (29) consecutive days. Individuals who did not win a prize during the preceding prize drawings must re-register for each of the subsequent drawings in order to be entered for a chance to receive a prize.

    During the Merciless Giveaway, four (4) Grand Prize winners and twenty (20) First Prize winners will be selected from eligible entries received every-other day for sixty (60) consecutive days. Individuals who did not win a prize during the preceding prize drawings must re-register for each of the subsequent drawings in order to be entered for a chance to receive a prize.

    During the Pounding Giveaway, twenty-three (23) Grand Prize winners and two hundred fifty seven (257) First Prize winners will be selected from eligible entries received every month for seven (7) consecutive months. Individuals who did not win a prize during the preceding prize drawings must re-register for each of the subsequent drawings in order to be entered for a chance to receive a prize.

    Winners will be contacted via telephone, e-mail or mail within three (3) business days after they have been selected. Prizes will be awarded to each winner within seven (7) days after each winner provides the Sponsor with the required eligibility verification information and liability release.

  4. Eligibility: The sweepstakes is open to legal residents of the fifty (50) United States (excluding New York and Florida) and the District of Columbia, who are 17 years of age or older as of the date of entry and who have access to the Internet. Employees, officers, representatives and members of the immediate families of Sponsor, Microsoft Corporation and affiliated companies, participating promotional partners, advertising and promotion agencies, webmasters and any company involved in the design, execution or production of the promotion are not eligible. Void in U.S. territories, overseas protectorates, commonwealths and military installations, and where prohibited by law.

  5. General: Potential winners will be determined via a random selection from all eligible entries received. Prizes will be awarded to the authorized account holder of the submitted Internet e-mail address regardless of the individual who submitted the entry. The authorized account holder is the person who is assigned to the e-mail address by an Internet Service Provider or other organization that is responsible for assigning e-mail addresses or the domain names associated with e-mail addresses. Potential winners will be notified by e-mail, telephone and/or mail within 3 days of the drawing date and will be required to respond with prize acceptance information to include proof of age, a complete and valid home address (not a P.O. Box) and Affidavit of Eligibility and Liability/Publicity Release. If the potential winner fails to respond within 5 days of first notification, the prize is forfeited and an alternate winner will be randomly selected. If any prize or prize notification is returned as undeliverable, the prize will be forfeited and an alternate winner will be randomly selected.

  6. Liability Release: By entering the WIRED and Crackdownô Sweepstakes, participants agree that Unique, Microsoft Corporation, their parent and affiliated companies, employees, officers, directors, members, shareholders, agents, and representatives of sponsor affiliates are indemnified, released and will be held harmless by participants for, from and against any and all liability, for any damages, injuries or losses of any kind to person(s), including death, or property, arising directly or indirectly from the acceptance, possession, misuse or use of the prize. Winners will be required to sign a liability release/waiver prior to fulfillment of any and all prizes. ANY AND ALL TAX LIABILITY RESULTING FROM THE WINNER’S RECEIPT OF THE PRIZE IS THE WINNER’S SOLE RESPONSIBILITY. There is no cash alternative. Prizes are not transferable. In the event the winner cannot accept the prize, an alternate winner will be randomly selected. Sponsor reserves the right to substitute an item of equal or greater value. By entering the sweepstakes, participants: (a) Agree to comply with and be bound by the official rules and the decisions of Sponsor, which are final and binding in all respects; (b) Agree to release Sponsor, Microsoft Corporation and their employees, officers, directors, members, shareholders, agents and representatives from any and all liability, loss, damage or injury resulting from participation in this promotion or from the awarding, receipt, possession use and/or misuse of the prize; (c) Consent to the use by Sponsor of winner’s name, voice, photograph and/or likeness for advertising and promotional purposes in all media worldwide and in perpetuity without additional compensation, unless prohibited by law; (d) Agree to complete and return to Sponsor an Affidavit of Eligibility and Liability/Publicity Release prepared by Sponsor within the timelines set forth in these Official Rules; and (e) Agree to prepare and return to Sponsor IRS Form W-9, W-8BEN, W-8ECI or other applicable tax forms, as appropriate and as requested by Sponsor. Sponsor is not responsible for any lost, late, delayed, misdirected, incorrect or inaccurate information or entries that are misdirected or misrouted as a result of interrupted or unavailable network connections or Internet transmissions for any reason, or any failure of the website during the sweepstakes period, or for any computer, telephone, telephone line hardware or software malfunction, failure or error of any kind, whether mechanical, human or electronic. Any attempt to deliberately damage any on-line service or website or to undermine the legitimate operations of the sweepstakes is a violation of criminal and civil laws. Should such an attempt be made, Sponsor reserves the right to disqualify such entrant and to seek damages from any such person to the fullest extent of the law. If, for any reason, the sweepstakes is not capable of running as planned, including, without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond Sponsor’s control which corrupt or affect the administration, security, fairness, integrity or proper conduct of this sweepstakes, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the sweepstakes and select winners in a random drawing from among all eligible entries received prior to the cancellation. All entries are the property of Sponsor.

  7. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and cause of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Western District of Washington or the appropriate Washington State court located in Snohomish County, Washington; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all right to claim, indirect, punitive, exemplary, incidental and/or consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and/or enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Washington, without giving effect to any choice of law or conflict of law rules (whether of the State of Washington or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Washington.

  8. Privacy: By entering the Sweepstakes, you agree to Sponsor’s use of your personal information as described in Sponsor’s Privacy Policy.

  9. List of Winners: A list of winners will be posted online after January 31, 2008 at www.WiredCrackdown.com.

  10. Sponsor: Unique Beverage Company, LLC, P.O. Box 2246, Everett, WA 98213-0246. This Sweepstakes is subject to these Official Rules and all federal, state and local laws and regulations. Void where prohibited. Not offered in New York or Florida.


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